Thriving global design firm, IDEO, insists that analyzing human behavior is a crucial component to the success of inventions. They created a highly collaborative environment in the workspace and hired diverse candidates from a wide range of backgrounds in order to stimulate original thinking.
David Kelley, the founder of the company, believes that ideas build from ideas. Forming a cooperative space allows individuals to expand their range by exposing them to other rationales. They proved the notion that a preliminary plan can be tested and reformed until it becomes a breakthrough innovation. [Read More...]